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‌Has Virtual‌ ‌Tourism ‌Affected‌ ‌Marketing‌ ‌For‌ ‌Destinations?‌ ‌

  • Sagina by Sagina
  • August 12, 2021
  • BLOGS
  • 0

Virtual Tour is a sequence of high-resolution panoramic rotating images stitched together to give a full view of a location. The user has full control and can experience multiple locations with just a click of a button. Virtual tours can be used to capture tourism destinations in a unique and breathtaking way. The travel industry has started using this as a marketing tool to enhance customer experience and to stimulate actual tourism. A virtual tour is one of the best marketing tools that can help bring new customers in. With much of the world into lockdowns and travel restrictions, virtual travel has grown and developed in the recent past. As per experts, virtual tours has great potential to increase revenue in this sector and is here to stay even as borders and destinations reopen.

Why Is Virtual Tourism An Important Marketing Tool In The Travel Industry?

With the growing competition and high expectations from customers, travel industries need to improve their marketing strategies to attract a wider audience to remain in the race to the top. Virtual tourism is one such marketing tool that enables brand owners to present their services to potential customer’s right before their eyes. Virtual marketing provides great advantages to businesses as it allows their users to have an immersive experience by connecting directly with a service. This immersive experience can be anything from diving into the deepest seas to climbing the world’s highest mountains or flying in a helicopter to exploring the unexplored. Many travel promoters have already adopted Virtual technologies to provide a preview experience of hotel properties, cruise ships and travel destinations. The results of the experimental study demonstrated that this method of advertisement had a greater effect on visitors with most people wanting to come back and experience the destination for real after watching these virtual travel videos.

virtual tours
Source: ecommercetimes.com

Virtual Tourism During The Pandemic

COVID-19 brought the worldwide tourism industry to a standstill. Everyone’s plan for domestic and international trips in 2020 was brought to an abrupt halt due to the pandemic. With the future not looking too upbeat for the industry at this juncture, tourism business owners globally have adopted virtual tourism to survive the crisis. Many tourism industries adopted innovative approaches such as virtual tours as a marketing strategy to keep their attractions firmly in the minds of potential visitors. Tourists can now stay at home while listening to travel agents’ voices explaining localities and looking at places virtually through gadgets. People are touring the world from the comfort of their living room couch or maybe their beds, through their laptop or smartphone. Virtual tourism has gained attention as a marketing tool for travel companies during the Pandemic as it can rebuild travel for a post-pandemic world. Platforms like Google Earth VR offer virtual escapes 365 days a year and headsets like the Oculus Rift now provide 360-degree views of the world’s most famous sites. Virtual tours are here to stay post-pandemic too.

Effects of Virtual Tourism As Marketing Tool For Destinations

Videos are powerful marketing tools, especially for the hospitality and travel industry. They have the ability to capture the attention of the audience much quicker than images or text. Let us take a look at how effective these marketing tools are.

Marketing to Potential Customers in Advance

Virtual travel videos allow potential customers to explore different destinations before making a booking. Customized maps, directions, routes, keeping the visitor’s interest in mind is more convincing for the customer than a brochure of the destination. The transparency and authenticity of the travel company will boost confidence among potential clients through this marketing tool.

virtual travel
Source: arpost.co

Upward Trend in Sales

Virtual tours are amazing sales tools that help you stand out in a crowded marketplace. With people being able to walk through the destination and find relevant information through the sales team via video chat, phone call, email, all within the tour itself makes for quicker decisions from the client’s side. Virtual tours are essentially a newer and exciting way to build trust with customers and have a positive impact on them. This marketing tool has substantial potential which encourages real-life tourism visits that helps to increase bookings.

Cater To Multiple Clients At The Same Time

Virtual reality is especially intriguing for the tourism sector as a channel to communicate intangible tourism experiences to a wider audience. Ever imagined showing presentations to over five thousand clients per day? But now with virtual tours, people can walk through thousands of locations anywhere in the world at any time. A much easier approach of talking to a client and sending them the link to your tour that’s designed to entice them to enquire or buy. Saves a lot of time, this is called the power of a custom branded virtual tour.

virtual tour
Source: digitalmarketinginstitute.com

Enhances User Experience

Virtual tours give users the opportunity to experience everything even before booking one. They are more likely to influence purchase intentions and be considered overall more effective than any other marketing tool. Potential clients get the opportunity to explore its facilities and even make direct bookings. In fact, this unique sensory experience is like storytelling, since the user gets enhanced on-site experiences. This is why virtual tourism is increasingly becoming the ultimate marketing tool for the travel industry.

For such amazing virtual experiences, hop on to Cece, a master of virtual experiences.

This marketing tool for destinations is flourishing as some of the world’s biggest travel companies have already integrated virtual tours as their travel marketing strategy. These tours are easy to navigate with just a couple of clicks. Destination marketing via virtual tours is taking it to another level. It won’t be long until travel companies use virtual reality catalogues or brochures to help their customers plan and book trips from the comfort of their homes. If you have taken virtual tours to any of your favourite destinations, please share some of your experiences with us.

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Beatroute Services LLP (“us”, “we”, or “CeCe”) is the author and publisher of the internet resource https://cece.travel.earth/ (“Website”) on the world wide web as well as the software and applications provided by CeCe. This privacy policy (“Privacy Policy“) explains how we collect, use, share, disclose and protect Personal information about the Users of the services (as defined in the Terms of Use, which may be accessed via the following weblink (CeCe) (the “Terms of Use”) and the visitors of Website (jointly and severally referred to as “you” or “Users” in this Privacy Policy). We created this Privacy Policy to demonstrate our commitment to the protection of your privacy and your personal information. Your use of and access to the Services is subject to this Privacy Policy and our Terms of Use. By using the services or by otherwise giving us your information, you will be deemed to have read, understood and agreed to the practices and policies outlined in this Privacy Policy and agree to be bound by the Privacy Policy. You hereby consent to our collection, use and sharing, disclosure of your information as described in this Privacy Policy. We reserve the right to change, modify, add or delete portions of the terms of this Privacy Policy, at our sole discretion, at any time. If you use the services on behalf of someone else (such as your child) or an entity (such as your employer), you represent that you are authorized by such individual or entity to accept this Privacy Policy on such individual’s or entity’s behalf, and consent on behalf of such individual or entity to our collection, use and disclosure of such individual’s or entity’s information as described in this privacy policy.

Object of the Privacy Policy:

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  1. The type of information collected from the Users, including Personal Information (as defined in paragraph 3 below) and Sensitive Personal Data or Information (as defined in paragraph 3 below) relating to an individual;
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Collection of Personal Information:

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In limited circumstances we also may use tiny graphic image files imbedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user′s browser (“Web Beacons”) to collect anonymous, non-Personal Information about your use of our Services and the sites of selected sponsors and advertisers, and your use of emails, special promotions or newsletters we send to you. The information collected by Web Beacons allows us to statistically monitor how many people are using the Services and selected sponsors’ and advertisers’ sites, or opening our emails, and for what purposes.

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Privacy Statements

  1. All Users note:

This section applies to all users.

  1. Accordingly, a condition of each User’s use of and access to the Services is their acceptance of the Terms of Use, which also involves acceptance of the terms of this Privacy Policy. Any User that does not agree with any provisions of the same has the option to discontinue the Services provided by CeCe immediately.
  2. An indicative list of information that CeCe may require you to provide to enable your use of the Services is provided in the Schedule annexed to this Privacy Policy.
  3. All the information provided to CeCe by a User, including Personal Information or any Sensitive Personal Data or Information, is voluntary. If you have voluntarily provided your Personal Information to CeCe for any of the purposes stated above, you hereby consent to such collection and use of such information by CeCe.
  4. Collection, use and disclosure of information which has been designated as Personal Information or Sensitive Personal Data or Information’ which requires your express consent, by affirming your assent to this Privacy Policy, you provide your consent to such use, collection and disclosure as required under the applicable law.
  5. CeCe does not control or endorse the content, messages or information found in any Services and, therefore, CeCe specifically disclaims any liability with regard to the Services and any actions resulting from your participation in any Services, and you agree that you waive any claims against CeCe relating to same, and to the extent such waiver may be ineffective, you agree to release any claims against CeCe relating to the same.
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  7. If you wish to cancel your account or request that we no longer use your information to provide you Services, contact us through (support.cece@travel.earth). We will retain your information for as long as your account with the Services is active and as needed to provide you the Services. We shall not retain such information for longer than is required for the purposes for which the information may lawfully be used or is otherwise required under any other law for the time being in force. After a period of time, your data may be aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the aggregated data will be solely for analytic purposes. Please note that your withdrawal of consent, or cancellation of account may result in CeCe being unable to provide you with its Services or to terminate any existing relationship CeCe may have with you.
  8. If you wish to opt-out of receiving non-essential communications such as promotional and marketing-related information regarding the Services, please send us an email at (support.cece@travel.earth).
  9. Due to the communications standards on the Internet, when a User visits the Website, CeCe automatically receives the URL of the site from which anyone visits. CeCe also receives the Internet Protocol (IP) address of each User’s computer (or the proxy server a User used to access the World Wide Web), User’s computer operating system and type of web browser the User is using, email patterns, as well as the name of User’s ISP. This information is used to analyze overall trends to help CeCe improve its Service. The linkage between User’s IP address and User’s personally identifiable information is not shared with or disclosed to third parties. Notwithstanding the above, CeCe may share and/or disclose some of the aggregate findings (not the specific data) in anonymized form (i.e., non-personally identifiable) with advertisers, sponsors, investors, strategic partners, and others in order to help grow its business.
  10. The Website uses temporary cookies to store certain (that is not sensitive personal data or information) that is used by CeCe and its service providers for the technical administration of the Website, research and development, and for User administration. In the course of serving advertisements or optimizing services to its Users, CeCe may allow authorized third parties to place or recognize a unique cookie on the User’s browser. The cookies however, do not store any Personal Information of the User. You may adjust your internet browser to disable cookies. If cookies are disabled you may still use the Website, but the Website may be limited in the use of some of the features.
  11. User may have limited access to the Website without creating an account on the Website. In order to have access to all the features and benefits on our Website, a User must first create an account on our Website. To create an account, a User is required to provide the following information, which such User recognizes and expressly acknowledges is Personal Information allowing others, including CeCe, to identify the User: name, User ID, email address, country, ZIP/postal code, age, phone number, password chosen by the User. Other information requested on the registration page, including the ability to receive promotional offers from CeCe, is optional. CeCe may, in future, include other optional requests for information from the User to help CeCe to customize the Website to deliver personalized information to the User.
  12. This Privacy Policy applies to Services that are owned and operated by CeCe. CeCe does not exercise control over the sites displayed as search results or links from within its Services. These other sites may place their own cookies or other files on the Users’ computer, collect data or solicit personal information from the Users, for which CeCe is not responsible or liable. Accordingly, CeCe does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor does CeCe guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by CeCe of the website, the website’s provider, or the information on the website. If you decide to visit a third party website linked to the Website, you do this entirely at your own risk. CeCe encourages the User to read the privacy policies of that website.
  13. The Website may enable User to communicate with other Users or to post information to be accessed by others, whereupon other Users may collect such data. Such Users, including any moderators or administrators, are not authorized CeCe representatives or agents, and their opinions or statements do not necessarily reflect those of CeCe, and they are not authorized to bind CeCe to any contract. CeCe hereby expressly disclaims any liability for any reliance or misuse of such information that is made available by Users or visitors in such a manner.
  14. CeCe maintains a strict “No-Spam” policy, which means that CeCe does not intend to sell, rent or otherwise give your e-mail address to a third party without your consent.
  15. CeCe has implemented best international market practices and security policies, rules and technical measures to protect the personal data that it has under its control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. However, for any data loss or theft due to unauthorized access to the User’s electronic devices through which the User avails the Services, CeCe shall not be held liable for any loss whatsoever incurred by the User.
  16. CeCe implements reasonable security practices and procedures and has a comprehensive documented information security programme and information security policies that contain managerial, technical, operational and physical security control measures that are commensurate with respect to the information being collected and the nature of CeCe’s business.
  17. CeCe takes your right to privacy very seriously and other than as specifically stated in this Privacy Policy, will only disclose your Personal Information in the event it is required to do so by law, rule, regulation, law enforcement agency, governmental official, legal authority or similar requirements or when CeCe, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply the Terms of Use.
  18. CeCe is committed to the general data protection regulations and
    protecting personally identifiable information. CeCe has adopted
    and applied GDPR Principles within their organization. CeCe
    respects the rights of data subjects and have set up internal processes
    around data privacy and protection objectives that include (but not limited
    to) data breach procedures, data erasure requests and right to information

Children’s and Minor’s Privacy:

CeCe strongly encourages parents and guardians to supervise the online activities of their minor children and consider using parental control tools available from online services and software manufacturers to help provide a child-friendly online environment. These tools also can prevent minors from disclosing their name, address, and other personally identifiable information online without parental permission. Although the CeCe Website and Services are not intended for use by minors, CeCe respects the privacy of minors who may inadvertently use the internet or the mobile application.

Confidentiality and Security:

  1. Your Personal Information is maintained by CeCe in electronic form on its equipment, and on the equipment of its employees. Such information may also be converted to physical form from time to time. CeCe takes all necessary precautions to protect your personal information both online and off-line, and implements reasonable security practices and measures including certain managerial, technical, operational and physical security control measures that are commensurate with respect to the information being collected and the nature of CeCe’s business.
  2. No administrator at CeCe will have knowledge of your password. It is important for you to protect against unauthorized access to your password, your computer and your mobile phone. Be sure to log off from the Website when finished. CeCe does not undertake any liability for any unauthorized use of your account and password. If you suspect any unauthorized use of your account, you must immediately notify CeCe by sending an email to (support.cece@travel.earth). You shall be liable to indemnify CeCe due to any loss suffered by it due to such unauthorized use of your account and password.
  3. CeCe makes all User information accessible to its employees, agents or partners and third parties only on a need-to-know basis, and binds only its employees to strict confidentiality obligations.
  4. Notwithstanding the above, CeCe is not responsible for the confidentiality, security or distribution of your Personal Information by our partners and third parties outside the scope of our agreement with such partners and third parties. Further, CeCe shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond the reasonable control of CeCe including but not limited to, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet service or telephone service of the User etc.
  5. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless we believe in good faith that disclosure of your Personal Information or any other information we collect about you is necessary to:
      1. comply with a court order or other legal process;
      2. protect the rights, property or safety of CeCe or another party;
      3. enforce our Terms of Use; or
      4. respond to claims that any posting or other content violates the rights of third-parties.

Public Information:

Any information that you may reveal in a review posting or other online discussion or forum is intentionally open to the public and is not in any way private. You should think carefully before disclosing any personally identifiable information in any public forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.

Lost or Stolen Information:

You must promptly notify us if your contact data is lost, stolen, or used without permission. In such an event, we will remove that contact data from your account and update our records accordingly.

Amendment to Privacy Policy:

CeCe may update or make amendments to this Privacy Policy at any time, with or without any prior notice. In the event there are significant changes in the way CeCe treats User’s personally identifiable information, or in the Privacy Policy itself, CeCe will display a notice on the Website or send Users an email, as provided for above, so that you may review the changed terms prior to continuing to use the Services. As always, if you object to any of the changes to our terms, and you no longer wish to use the Services, you may contact (support.cece@travel.earth) to deactivate your account. Unless stated otherwise, CeCe’s current Privacy Policy applies to all information that CeCe has about you and your account. If a User uses the Services or accesses the Website after a notice of changes has been sent to such User or published on the Website, such User hereby provides his/her/its consent to the changed terms.

Links to Other Websites:

If the Site contains links to third party websites to which CeCe has no affiliation. CeCe does not share your Personal Information with those websites and is not responsible for their privacy practices. Some websites may have the look and feel of our Site. Please be aware that you may be on a different site and that this Privacy Policy only covers our Site. A link to a non-CeCe website does not constitute or imply endorsement by CeCe. Additionally, we cannot guarantee the quality or accuracy of information presented on non-CeCe websites. Should you decide to visit one of these third party websites, we suggest that you read its privacy policy.

Consent to Privacy Policy:

You acknowledge that this Privacy Policy is a part of the Terms of Use of the Website and the other Services, and you unconditionally agree that becoming a User of the Website and its Services signifies your (a) assent to this Privacy Policy, and (b) consent to CeCe using, collecting, processing and/or disclosing your Personal Information in the manner and for the purposes set out in this Privacy Policy. Your visit to the Website and use of the Services is subject to this Privacy Policy and the Terms of Use.

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This Website is operated by a Singapore Entity and this Agreement is governed by the laws of Singapore. You hereby consent to the exclusive jurisdiction and venue of courts in Singapore and stipulate to the fairness and convenience of proceedings in such courts for all disputes arising out of or relating to the use of this Website. You agree that all claims you may have against the Company arising from or relating to this Website must be heard and resolved in a court of competent subject matter jurisdiction located in Singapore. Use of this Website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including, without limitation, this paragraph.